With customer convenience and efficiency in mind, Allied recently became the first participating member of Cumberland Farms’ “Dealer Services Program.” The program was designed to help lower daily operating costs by allowing Cumberland’s vendors to directly link their Websites to an advanced ordering system, giving customers 24 hour access to thousands of products at premium prices.
"Reduction of daily operating costs is at the forefront of our Dealer Network concerns,” said Jeb Emami, Senior Marketing Analyst for Cumberland Farms. “The Wholesale Marketing Department at Cumberland Farms is very pleased with the relationship we have formed with Allied Electronics.”
The Wholesale Petroleum Division of Cumberland Farms, Inc. (CFI) chose Allied for its easy access to the newly designed e-Store and wide net of customers and vendors throughout the petroleum industry.
“Allied offers comparatively low rates to our Dealer Network on key items necessary to run their business, also helping them to lower operating costs,” said Emami. “The level of service we have received from [Allied’s Parts Manager] Steve Cullen and [Allied’s IT Manager] Russ Coulon especially has been extraordinary, and we look forward to the continued success in our working relationship.”
Cumberland has been actively training field personnel since October on the use of Cumberland’s Website, also known as their “Marketing Portal.” In addition to the program, Cumberland will be using its Website to actively promote Allied’s products and services, particularly monthly and e-Store specials.
Over 24,000 visitors per month access Allied’s e-Store and company information. In fact, Allied’s new and improved Website offers a direct link to the e-Store which, in addition to thousands of products, also allows customers access to parts manuals for product identification. The Website also provides technical information regarding Allied’s products including training manuals and software release notes.
“Our e-Store has enabled the customer to order with more confidence and efficiency which, in turn, improves our customer satisfaction,” said Tom Bannon, Assistant Parts Manager at Allied.” The e-Store has streamlined the ordering process allowing us to concentrate more on customer service.”
Preferred pricing and customized service are currently being offered for hanging hardware, fuel filters, and receipt paper. There is also a special rate for Wholesale Petroleum’s Exxon and Gulf branded dealers.
“Getting the word out to the dealers is the key,” said Steve Cullen. “Once they see what Allied has to offer, we feel they will begin contacting us for all of their service station needs.”
Cumberland predicts that about 90% of their dealers will be “on board” by the beginning of February with the remainder to follow suit shortly thereafter. |
